Vikas Thakker, the visionary behind BARHI Meads, recently sat down with Glen Palmer on the Whisky Wealth Warrior podcast (Whisky Wealth Mastery) to discuss the intricate realities of building a premium beverage brand from the ground up. Video link here
During the conversation, Thakker shared deep insights into the entrepreneurial mindset required to bring a completely new product to market. He explored how an idea initially sparked in 2010 required years of iteration, patience, and self-belief before evolving into the award-winning BARHI product available today, which proudly stands as a naturally gluten-free option with no added sugar, 90% lesser carbohydrates, and 40% lesser calories.
A core theme of the episode was the importance of internal conviction. “Most ideas don’t fail because they’re wrong, they fail because the people building them stop trusting themselves,” Thakker noted during the interview, offering valuable advice for navigating the early, unvalidated stages of product development. The first part of the conversation is now available to stream online.
